It starts innocently enough—a headline, a breaking news alert, a viral social media post. Before I know it, I’m drawn into a swirling digital storm over an issue I had no stake in yesterday.
It’s the media’s oldest magic trick: manufacture urgency, trigger outrage, and turn spectators into soldiers.
But the older I get, the more I realize how many of these battles have nothing to do with me, my purpose, or my sphere of influence. They are other people’s wars—territories where my presence changes nothing, but my energy and peace are casualties.
Sun Tzu, in The Art of War, wrote, “The skillful fighter puts himself into a position which makes defeat impossible, and does not miss the moment for defeating the enemy.” The key is knowing which battlegrounds are worth stepping into along with which ones are designed to devour your strength without ever letting you win.
The Temptation of the Unnecessary Battle
The media thrives on baiting us into proxy wars—political feuds, cultural clashes, distant scandals. These are not mere stories; they’re recruitment posters. Every “breaking” chyron is a drumbeat calling you to pick a side, arm yourself with opinions, and wade into comment sections like a soldier storming a trench.
Noted author Oliver Burkeman captures the cost of this perfectly:
“In an age of attention scarcity, the greatest act of good citizenship may be learning to withdraw your attention from everything except the battles you’ve chosen to fight.”
Attention is finite. Every cause I “join” online is paid for with the energy I could have spent on something within my control—my work, my relationships, my health, my local community. When I am honest, I see that fighting in other people’s battles often leaves my own camp undefended.
The Sun Tzu Test
One of Sun Tzu’s most enduring lessons is that victory begins before the first blow is struck. He writes, “The wise warrior avoids the battle.”
This isn’t cowardice—it’s discernment.
The Sun Tzu Test for me is simple:
Can I actually influence the outcome?
Do I have the skills, resources, and proximity to make a meaningful impact?
Will my involvement strengthen me, my cause, or my community. Or will it simply feed my outrage?
If your answer to these questions is no, the wisest move is disengagement. Walking away is not surrender; it’s conserving energy for the battles where I can truly make a difference.
Five Pieces of Wisdom for Staying Out of the Wrong Wars
⭕️ Guard Your Attention Like a Fortress
Burkeman reminds us that attention is the currency of citizenship. Every time I give it away to a battle that isn’t mine, I’m funding someone else’s war chest. Treat your attention like a fortress gate—you don’t open it for just anyone who knocks.
⭕️ Respect Your Sphere of Influence
Eastern philosophy teaches the power of staying within your lane of mastery. In Taoist terms, this is wu wei—knowing when to act and when to let the river flow without you. I am not dishonorable for ignoring a battle I cannot fight well; I am strategic for focusing where my influence is strongest.
⭕️ Don’t Fight the Hydra
Some battles are like the mythical Hydra—cut off one head, and two grow back. Online outrage cycles are built to regenerate. If you can’t slay it for good, better to walk away than bleed yourself dry in a fight with no end.
⭕️ Value Timing Over Impulse
Sun Tzu warns that striking too soon—or in the wrong place—leads to defeat. Media battles demand instant reactions. Wisdom says pause. Let the news cycle pass through its fever before deciding whether your voice is needed at all.
⭕️ Remember the War You’re Really Fighting
Every wrong battle distracts from the right one. Whether that’s building a business, raising a family, or cultivating your art, your true war is for the life you’re here to live. Don’t trade it for a seat in the cheap seats of someone else’s fight.
The Illusion of Moral Omnipresence
There’s a subtle ego trap in believing I must have a stance, an opinion, or a public comment on every issue. It’s moral omnipresence—the belief that my awareness alone makes me an essential participant in every fight. But this dilutes the potency of my voice.
As Burkeman puts it: “Pick your battles, and don’t feel bad about doing so. By embracing your limitations in this way, you’ll be in a position to do more to fight the battles you do pick, and also thereby to feel better about yourself, than the person who tries to care about everything.”
Eastern thought reframes this beautifully: a single drop of water cannot nourish the whole desert, but it can bring life to the patch of earth it touches.
The Metaphor of the Bow
I’ve come to think of my attention as a bow. Every unnecessary battle is an arrow I lose into the wind. The arrows feel infinite until I realize my quiver is lighter and the true enemy still approaches. The archer’s wisdom is not in shooting constantly but in waiting for the shot that matters.
Staying in My Lane
There’s a Taoist humility in knowing I am not the general of the world’s armies. My lane is my craft, my community, my chosen causes. The media’s game is to pull me out of my lane and into a chaos where my voice is indistinguishable from the noise.
When I withdraw from a false battle, I’m not abandoning the field. Instead, I’m strengthening the ground beneath my own feet. I’m choosing to keep my sword sharp for when the fight is mine, the cause is just, and the chance of victory is real.
Closing the Gate
In The Art of War, victory is often defined by the battles you never have to fight. In life, the same holds true. The media’s battlefield is endless, but my life is not.
So now, before I enter any fight—digital or otherwise—I ask myself: Is this truly my battle? Will winning here serve my purpose, or just my pride?
If the answer is no, I walk away. The gate stays closed. My arrows remain in the quiver. And my strength remains intact for the wars that are mine to win.
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Diamond Michael Scott — The Chocolate Taoist
"The media thrives on baiting us into proxy wars—political feuds, cultural clashes, distant scandals. These are not mere stories; they’re recruitment posters. Every “breaking” chyron is a drumbeat calling you to pick a side, arm yourself with opinions, and wade into comment sections like a soldier storming a trench."
Brilliantly written. Stunningly true. Permission to breathe. Everyone knows that the interminable assault on our fear & caring is meant to grind us into useless shreds. But, this portrayal caught me by my shoulders, locked eyes with mine, & said, "Yes. You can do a part. Your part." Thank you.
I really needed to hear this. Thank you!